My dear colleague ET Russel referred me to MDG Advertising’s latest infographic that illustrates how patients are becoming more empowered in their healthcare decisions and how physicians and healthcare marketers are evolving with this digital direction. How can this progress impact (clinical) social work? Share your thoughts in the comments.
The infographic shows that patients are now much more digitally active in their healthcare. Research reveals that 72 percent of U.S. adults have gone online to seek healthcare information in the last year, while one-third have searched the Web to figure out certain medical issues. The graphic shows that women are more inclined to seek health answers online and that more than 55 percent of medical Web searches are about specific diseases, 43 percent are related to medical treatments, and that weight loss and health insurance each account for one-quarter of Web inquiries. It also points out that patients…
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